Facebook – Change Change and Yet……MORE Change

by socialheavy on February 15, 2012

Facebook – Change Change and Yet……MORE Change Recently I was at the bookstore and came across a book that was something along the lines of “Facebook Marketing”. I glimpsed through the pages, almost everything I saw was outdated. I joked to clerk that was near me, “Perhaps you should put this book in the discount [...]

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FYI- Big Changes in Article Marketing Thanks to Google Panda

by socialheavy on February 15, 2012

FYI- Big Changes in Article Marketing Thanks to Panda One of my self-appointed duties is keeping my followers and clients informed. There are a lot of “snake-oil salesmen” out there and I want to provide information that educates and potentially prevents you from making a bad decision. If you are a business that has hired [...]

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How to Use Google+ Scrapbook Photo Album to Showcase Your Products

February 14, 2012

How to Use Google+ Scrapbook Photo Album to Showcase Your Products It is very difficult to find time to take advantage of all the wonderful opportunities out there in social media. The key is figuring out which platforms work the best for you and then utilizing them with some sort of a strategy. I personally [...]

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Pinterest! Great Marketing Opportunity For Brands!

February 14, 2012

Pinterest! Great Marketing Opportunity For Brands! So we know that Pinterest is fun! The question is how can use it for business? People are catching on and finding ways to use this lightening paced growth platform. Rumor has it that Pinterest sends more traffic to other websites more than LinkedIn, YouTube, and Google +……COMBINED! Crazy [...]

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Loving Pinterest!!

February 14, 2012

Loving Pinterest!! I held out as long as I could, but I cannot help myself. I LOVE Pinterest! I do not love however, how quickly the time flies when I am enjoying it! I have to figure out how to utilize for my business so that I can spend time without guilt! I am just [...]

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IPO Filing Reveals Facebook’s Achilles Heels

February 8, 2012

IPO Filing Reveals Facebook’s Achilles Heels In it’s latest IPO filing quite a bit of information was revealed about Facebook. Some of which was a listing of risks that could potentially be their demise. I found the list very interesting. Here are a few: We generate a substantial majority of our revenue from advertising. The [...]

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Netflix – Focus on Quality and Content – You’ll Do Fine!

February 8, 2012

Netflix – Focus on Quality and Content – You’ll Do Fine! Just recent an announcement was made that Verizon and Coinstar (parent company to Redbox) announced that they will bring a service that is very similar to Netflix’s streaming service. That will give them both a physical and streaming service that will also be available [...]

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The World Doesn’t Need Another Social Media Hero

February 8, 2012

The World Doesn’t Need Another Social Media Hero I was looking through the member list of a LinkedIn group I had just joined and it seemed that a third of the thousands of members were social media experts of some sort. How many do we need? What are half of these people going to do [...]

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Advice – How To Have a Successful Business in 2012 From Tammy Hawk-Bridges of SocialHeavy

December 21, 2011

Advice – How To Have a Successful Business in 2012 From Tammy Hawk-Bridges of SocialHeavy I have had many valuable experiences this year. I have had the opportunity to learn through the experience of other businesses, not to mention my own. I have seen many mistakes made, some were my own. I have learned that [...]

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With Facebook Feed Changes a More Diversified Social Media Approach is Imperative

December 1, 2011

With Facebook Feed Changes a More Diversified Social Media Approach is Imperative Facebook has made some major changes lately, some good, some not-so-much. They have made it very obvious that they are more focused on the leisure user and not the business one. In the past most businesses just operated their social media efforts with [...]

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Facebook – Is it worth it?

November 30, 2011

Facebook – Is it worth it? As a strategic marketing person I enjoy observing business owners in their social media marketing habitat. The good thing is I see a lot of people spending a large amount of time marketing themselves on Facebook and other social media platforms. That’s good because anyone that knows anything knows [...]

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Professional Speakers – Be Relevant in 2012

November 18, 2011

Professional Speakers – Be Relevant in 2012 I have gotten the pleasure of working with quite a few speakers this year and it has been such a joy! As a result, I made the decision that I want to work with speakers exclusively. I have learned a lot about your business and I have discovered [...]

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Do you run your business like an ant travels in an art farm?

November 10, 2011

Do you run your business like an ant travels in an art farm? I went to toy store once and saw one of those plastic ant farms – I found watching it so entertaining. Then I had a thought… The ants are just scurrying around in there aimlessly it seems….I am sure they have some [...]

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Google Smoogle

November 9, 2011

Google Smoogle So Google announced it’s business branding page launch and starts to get a little attention once again. I have to say it’s attempt looked rushed and poor. Look at your competitor….Facebook for Christ sake! Come on! I have the ability to brand my business and emulate the entire functionality of a website within [...]

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Is Your Business Invisible To Your Market?

November 1, 2011

Is Your Business Invisible To Your Market? Take a look at the tangible presence of your business and answer these questions. Does your business have an authentic and well defined presence in the market place? Is your business uniquely positioned? How are you uniquely differentiating yourself? Are you invisible? I have been doing some thinking [...]

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IS imitation a sincere form of flattery? A lesson in branding.

October 30, 2011

IS imitation a sincere form of flattery? A lesson in branding. Business is really tough these days. Darn tough. There are some folks out there working 3 times as hard for the same amount of business. These are the times that separate the men from the boys. The really smart folks are going to tighten [...]

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Branding Identity and the Law of Attraction

October 30, 2011

Branding Identity and the Law of Attraction I have had an enormous epiphany. Everyone that knows me ….knows that I am passionate about branding yourself. Making yourself stand out is the greatest way to be recognized in a crowded world of loud noise. We are truly successful when we find that one thing that makes [...]

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Professional Speakers – Careful What You Say On The Net

October 26, 2011

Professional Speakers – Careful What You Say On The Net I work with professional speakers so of course I use the internet for prospecting. A few days ago I was checking out this one speaker and I went to his personal Facebook page (he didn’t have the protective shield up that keeps out people who [...]

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Social Media = No More Gatekeepers

October 25, 2011

Social Media = No More Gatekeepers The evolution of the internet has created so much opportunity. Now all the information we have ever needed is at our fingertips. You know what else is at our fingertips? People. I am a sales person from way back and if you ever wanted to talk to the person [...]

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It’s important for professional speakers to have a strong social media following.

October 24, 2011

It’s important for professional speakers to have a strong social media following. As a professional speaker learning to leverage social media can literally change your business. It’s important that you learn the value of creating a dynamic brand for yourself. Create a brand that pulls people toward you – compels them to follow you. Want [...]

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