The World Doesn’t Need Another Social Media Hero
I was looking through the member list of a LinkedIn group I had just joined and it seemed that a third of the thousands of members were social media experts of some sort.
How many do we need? What are half of these people going to do for work when the world integrates social media as a given?
I am constantly getting pegged for this category myself, by people that I guess don’t look past the name of my business to learn about what it is I actually do.
I advocate for using social media as tool to brand and grow your business. However, it is just one tool of many that need to be used. I am a small business branding expert. I teach businesses how to brand themselves and be profitable on the Internet. That incorporates social media, but also includes, dynamic and strategic web development, search engine optimization, email marketing, and many other things.
Social media is just one tiny piece of the pie, a big one mind you, but just one piece. Understand where it fits into your business and integrate it strategically. Don’t forget growing your business is still about making connections and growing your pipeline, there are many ways to accomplish that. I am a huge advocate for just picking up the phone and calling them! Yes I do that! Can you imagine???!!! LOL
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